How many of us designers have pulled our hair out (figuratively speaking, of course!) in frustration over the all too familiar creative rut? You know what I’m talking about: you find yourself repeating the same old, tried and true formulas to your designs; and as soon as you try something new, you’re faced with a solution that doesn’t work, is missing something (though you don’t know what), or, even worse, just plain sucks!
Aside from the tips we learn in school (taking a break, looking at your work in a mirror, getting a second opinion), have you ever considered using the oblique strategies?
Just google it and you’ll find a wealth of information about this clever set of cards created by innovative musician Brian Eno and his painter friend, Peter Schmidt. They developed this method to “break a deadlock or dilemma situation,” exactly the kind of thing we need when stuck in a creative rut.
Several web sites are host to interactive versions of these cards, yet none of them met my standards for quality viewing conditions (neon text on a black background is very distracting, to say the least), and I even found the dashboard widget too Spartan. So I decided to develop my own version. Be sure to check it out, and if you’d like more info/instructions, click on the About link.